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- guardian.co.uk, Thursday December 21 2000 07.58 GMT
James Brown, the maverick former Loaded editor, is poised to return to men's magazine publishing.
I Feel Good, the magazine publishing company Mr Brown now runs, is planning a mature men's lifestyle title in the same mould as IPC's Later.
Mr Brown, the godfather of the lad's mag and chief executive of I Feel Good, which publishes HotDog magazine, refused to comment on his plans.
He said: "We're a publicly listed company and we have to tell the stock market before we tell the press.
But I Feel Good is recruiting for "the best young magazine editor in the business", as well as journalists, a publisher and art staff.
And industry sources say Mr Brown is putting together ambitious plans for a lifestyle title aimed at older men.
I Feel Good, formed last year with £2m of venture capital from investors including Dennis Publishing chief executive Felix Dennis, already publishes the official Leeds United magazine, Leeds, Leeds, Leeds, and a film magazine, Hotdog.
The company is already behind on its stated plan to launch a further two magazines by the end of this year.
