&c1=usa&c2=(none)&c3=MediaGuardian&c4=Digital+media,Reality+TV,Big+Brother,Media,Television+industry+(Media)&c5=&c6=Amy+Vickers&c7=2001_07_13){kind=small}
- MediaGuardian,
- Friday June 15 2001
Channel 4's Big Brother is not only winning the TV ratings battle with ITV's Survivor but its website is trouncing that of its rival.
Figures out today show the live unedited action on Channel4.com/BigBrother is more of a draw than the prospect of exclusive Survivor footage on itv-survivor.co.uk.
The Big Brother website attracted 600,000 visitors in its first week, according to the internet statistician, NetValue.
The Survivor website failed to pull in enough visitors to register.
To enter NetValue's charts, a website has to attract more than 1% of the online home audience, or 138,000 individual users.
The Big Brother website attracted 4.3% all home internet users in May and visitors spent more than 15 minutes on the site, according to NetValue.
Men accounted for 61.8% of visitors to the Big Brother site, 57.7% were under 35 years old and 21.8% were students.
Big Brother's own web log indicates more than 647,689 people - the equivilent of more than 48m page impressions - have visited the site since it launched at the end of May.
Useful links
Big Brother website
Survivor website
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