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- guardian.co.uk, Wednesday November 15 2000 07.51 GMT
PR agency Rowland Communications has won the difficult task of defending Procter & Gamble's Sunny Delight brand before a sceptical UK press.
The US consumer goods giant hired Rowland to handle the controversial drinks brand after incumbent agency Ketchum resigned the account.
The win gives Rowland a coveted place on the prestigious Procter & Gamble roster, but the agency faces an uphill struggle.
Sales of the children's drink slumped by a quarter earlier in the year after a barrage of negative media coverage contradicted the marketing of Sunny Delight as a healthy alternative to fizzy drinks.
Last December the tabloids had a field day with the story of a five-year-old girl who turned orange after she drank 1.5 litres of Sunny Delight a day.
And a report on BBC consumer programme Watchdog urged parents to take a closer look at what their children were drinking, focusing on Sunny Delight's high sugar content and the fact that it contains only 5% juice.
Rowland Communications is owned by the advertising agency Saatchi & Saatchi.
