Marketing & PR

Most recent

• Countdown to a PR calamity: how the BBC bungled its way into 'Sachsgate'

  Nov 21 2008:

  How the PR crisis that became Sachsgate engulfed the BBC. By Leigh Holmwood

• Website has a bug - well, loads of them

  Nov 20 2008:

  Media Monkey: Rentokil launches the 'Wikipedia of pest control'

• Polly Cochrane to head Warner Bros UK marketing

  Nov 20 2008:

  Hollywood studio Warner Bros has hired outgoing Channel 4 marketing chief Polly Cochrane as group marketing director for its UK operation. By Mark Sweney

• Watch Virgin Media's ad starring Kelly Osbourne

  Video (1min 00sec), Nov 18 2008:

  See Virgin Media's latest cinema ad, featuring an animated Kelly Osbourne in therapy at 'The Friary', to promote its on-demand TV service

• Newspaper Marketing Agency ad featuring Volkswagen's 'Lemon'

  Nov 17 2008:

  A total of six classic press ads will run using straplines adapted by the Newspaper Marketing Agency to promote the newspaper advertising

• Newspaper Marketing Agency ad featuring the Guinness Toucan

  Nov 17 2008:

  A total of six classic press ads will run using straplines adapted by the Newspaper Marketing Agency to promote the newspaper advertising

• Broadcasters back TV product placement code of conduct

  Nov 17 2008:

  ITV has signed up to a new product placement code of conduct, which includes an on-screen symbol signalling to viewers that a brand is being plugged. By Tara Conlan

• See the BBC World News promo

  Video (38 sec), Nov 17 2008:

  See the TV promo for the BBC World News global campaign, entitled 'Killer questions', which uses footage of world leaders struggling to answer questions during interviews

• I'm lusting after iJustine's T-shirt

  Nov 16 2008:

  Sadly it's one that money can't buy, but Mozy is giving them away to people who are willing and able to earn one

• Are credit-crunched consumers tired of celeb-stuffed Christmas ads?

  Nov 14 2008:

  Steve Henry: The Marks & Spencer Christmas ad is actually sweet and engaging. But is it time for retailers to ditch their expensive celebrity obsession?

• London 2012 Olympics: your mascot designs

  Gallery (12 pictures), Nov 7 2008:

  Readers' suggestions for the mascot for the 2012 Olympic Games

• Do lobbyists make good MPs?

  Nov 6 2008:

  Is it good for politics that so many of our elected representatives have previously worked as lobbyists?

• Freeview+ gets massive marketing push

  Nov 6 2008:

  Freeview is to launch a £6.5m celebrity campaign to promote its personal video recorder. By Mark Sweney

• O2 to sponsor Academy music venues

  Nov 6 2008:

  Mobile operator O2 has struck a £22.5m deal with music promoter Live Nation to sponsor 11 music venues across the UK. By Mark Sweney.

• Watch Boots' 'Secret santa' ad

  Video (1min 02sec), Nov 5 2008:

  See the retailer's Christmas TV campaign, soundtracked by the Sugababes' Girls

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