ONdigital targets Survivor addicts

Amy Vickers
guardian.co.uk, Tuesday May 22 2001 08.30 BST

Survivor: interactive service

ONdigital customers will be offered extra helpings of Survivor through an interactive TV service that is exclusive to terrestrial digital TV.

Up to 1m customers are being offered an interactive TV game based on the show and they will be also able to take part in polls using their remote controls.

Viewers can compete against each other to predict who will be voted off the island and they can vote on which contestant is the fittest, sexiest or "lamest".

The "enhanced TV" interactive service also offers quizzes and provides background information on the show.

The service has been created exclusively for ONdigital - which will soon be rebranded ITVDigital - and will not be extended to other digital interactive platforms.

ITV is prevented from launching an interactive service on Sky Digital - which is widely regarded as the strongest British broadcaster for enhanced TV - because it does not yet have carriage for any of its channels on Sky Digital.

Matt Seaman, ONdigital's director of interactivity, said: "We are delighted to be involved with what we believe to be one of the most exciting gameshows ever to be televised."

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