- guardian.co.uk, Friday June 1 2001 08.12 BST
The phrase has replaced The Work Goes On and Strong Britain, Strong economy, and Strong Leadership on the side of the party's three campaign battlebuses, and will be repeated endlessly on campaign platforms and doorsteps until polling day. The more focused slogan, unveiled as polls show no sign of Labour losing its commanding lead despite the Tories' playing their single currency card, emphasises the party's determination to keep debate away from the euro and on to the issues voters say concern them most.
At yesterday's campaign press conference, Tony Blair said a "deep hunger" for renewal of the health service and education system were the central issues of the election and the test set for politicians by the electorate.
Using the semi-religious language lately characterising his comments on the need for public service improvement, he said: "Our cause in a Labour second term and our crusade every day in the last week of this campaign will be to put schools and hospitals first - a cause and a crusade not just for the next seven days but for the next five years."
The Conservatives moved towards Labour's chosen ground, choosing to focus not on the euro but on taxation, with accusations that Labour plans to tax child benefit.
