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- guardian.co.uk, Monday April 23 2001 16.57 BST
Opium: 948 complaints
The controversial poster for Yves St Laurent perfume featuring a naked Sophie Dahl accounted for a third of all complaints about poster advertising last year.
Almost 1,000 people complained about the advert, according to figures published today in the Advertising Standards Authority's annual report.
The ASA received 12,262 complaints last year, of which 2,696 were about poster adverts.
National newspapers attracted 2,216 complaints while direct mail sparked 2,059 complaints.
The second most complained about advert was for gas supplier Npower, which featured a ginger-haired family accompanied by the words: "There are some things in life you can't choose".
The ASA received 219 complaints from people who believed the advert was offensive to redheads, but the authority ruled they were not justified because it was intended to be lighthearted.
Other controversial campaigns included a poster of a woman's naked bottom for Marks & Spencer, and one for Benetton featuring a prisoner on death row.
Objections to two posters for underwear firm Gossard were upheld for being sexually explicit, and they were ordered to be removed.
